• Mahgdalen Rose

Trump May Win, But His Campaign Strategy Should Be Forgotten

As of today, we are 119 days away from an election that will decide which political, cultural, and economic path this country will take, and for some reason (looking at you Brad Parscale), I still don’t know what Trump’s platform is.

I know what he likes to talk about at rallies and what I’m likely to see him tweeting about, but I don’t know what he’s actually running on. Let’s go back to 2016. If I had asked you 119 days before the election what Trump’s platform was, you would have said something along the lines of Immigration, jobs/trade, and ending terrorism. You would have been able to point to the specific proposals he had and the issues he was going to fix. Now fast forward to 2020; could you do the same?

Trump has marketed himself quite successfully as a problem solver who can close deals for America, and yet, he has not chosen a series of problems to fix in his next term. Why is his campaign not leaning into one of his biggest strengths which happens to resonate with fiscally minded independents and Democrats?

The Tulsa Rally was meant to be the official “kick off” of his 2020 run, and yet, even without the smears against it, it was underwhelming. A campaign launch needs pizazz (which Trump as a former TV show man knows well), and yet, you could hardly tell it from any other rally. Where were the heavyweights of Conservatism? Where were the excellent unity photo-op moments with all ideological branches of the Republican Party together as a united front? Finally, where was the manifested repudiation of what the Left is putting this country through? That rally should have been a wakeup call for the Trump Campaign, but it was not. They continue to use the same small operation style and recycled language from 2016 in commercials that only mention how out-of-it Biden looks or how much you need to sign up for the Campaign text reminders. (I have sogned up, it is all fundraising).

I want Trump to win, and I think that he might. My fear is that future Republican candidates will look at this campaign and think it is a model for their own elections. Recycled strategy and vague language may equal a win for Trump, but it is not the desperately needed blueprint for the GOP’s future success.

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